Research on minority and women enterprises obviates the need for solutions that address the lack of technology adoption that has hindered minority and women enterprises from achieving maximum efficiency and fully competing in the global economy.

The technology gab was confirmed in the Urban Institute’s Business Divide Study, on which Microsoft partnered with the Urban Institute to better understand the ways in which minority and women enterprises used technology.  The Business Divide Study quantified the opportunity available, finding that if these businesses maximized use of technology, the US economy could gain $200 billion.  Each business participating in the study could add $10,000 to their bottom line.